Tim O’Reilly (2005) presented a thorough explanation of the benefits of Web 2.0 in his report, What is Web 2.0, and opened the door for predictions about Web 3.0. If Web 1.0 was focused on posting content, Web 2.0 is collaborating to build content, what will Web 3.0 be?
According to the opinions of experts, Web 3.0 will feature information compiled and sorted to personalize content and develop databases that could not have been possible in a Web 1.0 world.
O’Reilly predicted that, “the race is on to own certain classes of core data: location, identity…the winner will be the company that first reaches critical mass via user aggregation, and turns that aggregated data into a system service,” (p. 3). Facebook, Google+ and now Rogers are all vying to become the one-stop shop for user’s information. Rogers Communication’s new service, One Number, offers customers the ability to combine all their contact information and inboxes into one profile accessible using the customer’s cell phone number. A commercial explaining the service is available on the bottom of this page.
Caterina Fake, co-founder of Flickr and Hunch.com, suggested that personalized recommendations will be made using all of our search data and profiles. Fake says that specific search results, similar to Amazon.com’s recommendations based on your previous purchases, will be used to customize the web to each user. This customization is already happening based on Eli Pariser’s TED Talk, Beware online “filter bubbles”. Pariser says that Google uses 57 signals to customize your search results.I can see signs of the next step of the Internet in content created solely based on published content. For example, I searched for the term “best horror movies” and in the list of results, Google had pulled content from various sites and compiled its suggestions. The Shining, Alien, Halloween and The Exorcist make Google’s compiled list.
Is this Web 3.0? Maybe, or it could be Web 2.0 S.
Fake, C. (Interview subject). (2009). Spark. (Podcast). Episode 96. Toronto, Ontario: CBC Radio.
O'Reilly, T. (2005). What is web 2.0. Retrieved February 10, 2012, from http://oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=3
Pariser, E. (2011). Beware online “filter bubbles”. TED.com [Online video]. Retrieved February 10, 2012, from http://blog.ted.com/2011/05/02/beware-online-filter-bubbles-eli-pariser-on-ted-com/
Rogers. (2012). One number [Commercial]. Retrieved February 10, 2012, from https://www.rogersonenumber.ca/welcome/?locale=en_CA#