Thursday, February 9, 2012

 I was sent this link through a Social Media Marketing group I belong to on LinkedIn. Give an earlier discussion about the value of it, I thought I would share.  Now we all know from research that stats can be misleading and I don't know the questions that produced these results.

I have been telling my students that this is a tool they should use for a professional online presence.  One student was actually called by a company to come in for an interview and they found her on LinkedIn. She happens to have the background they were looking for.  At a job fair my students attended recently, they were told by some companies to connect with them on LinkedIn.

There are some good comments that follow the article - about starting with your audience and not the medium, if you are a business looking to garner more business through LinkedIn.   It appears to be supported as a networking tool to find people, but some question as to its real value in converting leads into business.

http://www.linkedin.com/news?viewArticle=&articleID=5569750136399073291&gid=4253506&type=member&item=94191752&articleURL=http%3A%2F%2Fblog.hubspot.com%2Fblog%2Ftabid%2F6307%2Fbid%2F30030%2FLinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx&urlhash=LEa6&goback=.gmp_4253506.gde_4253506_member_94191752

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